P2 · CHAPTER 13 · EVIDENCE AUDIT
Evidence audit for “Pricing the Unpriceable”
Audit “Pricing the Unpriceable” by separating its opening thesis from the evidence needed to support it. The goal is not agreement; it is a traceable judgment that can change.
WORKBOOK SEQUENCE
- 01
Rewrite this thesis as a claim that could be wrong: When the marginal cost of intelligence approaches zero, the old rules of pricing quietly fall apart.
- 02
For each section signal—The Vanishing Floor; Abundance Does Not Abolish Value; The Hour Was Always a Crude Unit; What People Actually Pay For; New Models for Cheap Intelligence; The Temptation to Charge Less; Commodities, Brands, and Trust; The Middle Gets Squeezed; Price as a Signal; The New Bundles; Who Captures the Surplus?; Designing Prices for an AI World; Do Not Sell the Magic; The Best News for Builders; The Price of Confidence—name the strongest primary source and the strongest counterexample you would seek.
- 03
Record source date, scope, incentives and whether the evidence describes a demo, repeated deployment or measured outcome.
- 04
Write an update rule: what new observation would materially weaken or strengthen the thesis?
EXPECTED OUTPUT
Leave with a decision artifact.
A one-page evidence ledger with claim, supporting source, counterevidence, confidence and next review date.