P2 · CHAPTER 13 · 90-DAY EXPERIMENT
90-day experiment for “Pricing the Unpriceable”
Test “Pricing the Unpriceable” through a small, reversible 90-day experiment. The objective is evidence and reusable learning, not proving the book right.
WORKBOOK SEQUENCE
- 01
State the practical hypothesis suggested by: When the marginal cost of intelligence approaches zero, the old rules of pricing quietly fall apart.
- 02
Choose one observable signal from each theme: The Vanishing Floor; Abundance Does Not Abolish Value; The Hour Was Always a Crude Unit; What People Actually Pay For; New Models for Cheap Intelligence; The Temptation to Charge Less; Commodities, Brands, and Trust; The Middle Gets Squeezed; Price as a Signal; The New Bundles; Who Captures the Surplus?; Designing Prices for an AI World; Do Not Sell the Magic; The Best News for Builders; The Price of Confidence.
- 03
Set a baseline, weekly action, success threshold, cost ceiling and explicit stop condition.
- 04
Review at days 30, 60 and 90; preserve useful examples, distribution or evaluation assets even if the hypothesis fails.
EXPECTED OUTPUT
Leave with a decision artifact.
A 90-day experiment brief with baseline, weekly cadence, thresholds, checkpoints and a final keep/change/stop decision.