PART 2 · CHAPTER 13 · What Being Early Changes

Pricing the Unpriceable

When the marginal cost of intelligence approaches zero, the old rules of pricing quietly fall apart.

Preview map · Updated July 16, 2026

WHAT THIS PAGE CONTAINS

A title, the published opening thesis and the chapter's section headings. The argument, evidence, examples and full prose remain in the book.

The chapter's route

  1. 01The Vanishing Floor
  2. 02Abundance Does Not Abolish Value
  3. 03The Hour Was Always a Crude Unit
  4. 04What People Actually Pay For
  5. 05New Models for Cheap Intelligence
  6. 06The Temptation to Charge Less
  7. 07Commodities, Brands, and Trust
  8. 08The Middle Gets Squeezed
  9. 09Price as a Signal
  10. 10The New Bundles
  11. 11Who Captures the Surplus?
  12. 12Designing Prices for an AI World
  13. 13Do Not Sell the Magic
  14. 14The Best News for Builders
  15. 15The Price of Confidence
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