PART 2 · CHAPTER 12 · What Being Early Changes

Distribution in an AI World

When anyone can make anything, the scarce resource is attention, trust, and the taste to earn both.

Preview map · Updated July 16, 2026

WHAT THIS PAGE CONTAINS

A title, the published opening thesis and the chapter's section headings. The argument, evidence, examples and full prose remain in the book.

The chapter's route

  1. 01The Old Bargain
  2. 02Creation Gets Cheap
  3. 03Distribution Gets Dear
  4. 04The End of Content Scarcity
  5. 05The Rise of Trust Scarcity
  6. 06Owned Audiences
  7. 07Taste as a Distribution Advantage
  8. 08Point of View Travels
  9. 09The Trust Flywheel
  10. 10What the Early Builder Should Do
  11. 11Channels, Not Channel Chasing
  12. 12Proof Beats Polish
  13. 13The New Middlemen
  14. 14Compounding Surfaces
  15. 15The Ethics of Attention
  16. 16A Practical Operating System
  17. 17The Best News
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