P2 · CHAPTER 12 · 90-DAY EXPERIMENT
90-day experiment for “Distribution in an AI World”
Test “Distribution in an AI World” through a small, reversible 90-day experiment. The objective is evidence and reusable learning, not proving the book right.
WORKBOOK SEQUENCE
- 01
State the practical hypothesis suggested by: When anyone can make anything, the scarce resource is attention, trust, and the taste to earn both.
- 02
Choose one observable signal from each theme: The Old Bargain; Creation Gets Cheap; Distribution Gets Dear; The End of Content Scarcity; The Rise of Trust Scarcity; Owned Audiences; Taste as a Distribution Advantage; Point of View Travels; The Trust Flywheel; What the Early Builder Should Do; Channels, Not Channel Chasing; Proof Beats Polish; The New Middlemen; Compounding Surfaces; The Ethics of Attention; A Practical Operating System; The Best News.
- 03
Set a baseline, weekly action, success threshold, cost ceiling and explicit stop condition.
- 04
Review at days 30, 60 and 90; preserve useful examples, distribution or evaluation assets even if the hypothesis fails.
EXPECTED OUTPUT
Leave with a decision artifact.
A 90-day experiment brief with baseline, weekly cadence, thresholds, checkpoints and a final keep/change/stop decision.