P2 · CHAPTER 12 · EVIDENCE AUDIT
Evidence audit for “Distribution in an AI World”
Audit “Distribution in an AI World” by separating its opening thesis from the evidence needed to support it. The goal is not agreement; it is a traceable judgment that can change.
WORKBOOK SEQUENCE
- 01
Rewrite this thesis as a claim that could be wrong: When anyone can make anything, the scarce resource is attention, trust, and the taste to earn both.
- 02
For each section signal—The Old Bargain; Creation Gets Cheap; Distribution Gets Dear; The End of Content Scarcity; The Rise of Trust Scarcity; Owned Audiences; Taste as a Distribution Advantage; Point of View Travels; The Trust Flywheel; What the Early Builder Should Do; Channels, Not Channel Chasing; Proof Beats Polish; The New Middlemen; Compounding Surfaces; The Ethics of Attention; A Practical Operating System; The Best News—name the strongest primary source and the strongest counterexample you would seek.
- 03
Record source date, scope, incentives and whether the evidence describes a demo, repeated deployment or measured outcome.
- 04
Write an update rule: what new observation would materially weaken or strengthen the thesis?
EXPECTED OUTPUT
Leave with a decision artifact.
A one-page evidence ledger with claim, supporting source, counterevidence, confidence and next review date.